Some 80 information officers from various provincial offices of national government agencies and local government units (LGUs) in Ilocos Norte participated in the Effective Government Communication and Public Information Training on held on Friday, April 19 at the Sola Hotel, Laoag City.
The training was spearheaded by the provincial government of Ilocos Norte’s Communication and Media Office in collaboration with the Philippine Information Agency (PIA)-Ilocos Norte, meant to equip information officers with essential strategies for news writing, media relations, social media branding, and editing.
Assistant Secretary Michael Kristian Ablan of the Department of Trade and Industry, served as keynote speaker.
“Our jobs as government communicators are very difficult, it is because bad news is very attractive. Bad news is visible and good news is invisible, but may sapat na laban ang good news at government officers, the social media is weakening our local media,” Ablan said in his remarks.
“The works that you write today will be the ones that our future generations will read and know about. Hone your art, be a good communicator, always remember that you are doing something good to our community,” he added.