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Friday, June 21, 2024

Pocket-sized festival celebrates on-the-go treats

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Plant-based milk brand Oatside brings irresistible flavors and on-the-go convenience to Filipinos with the launch of their Pocket Pack Series. The launch was celebrated with the vibrant Oatside Pocket Festival, filled with fun activities and celebrity guests.

The Pocket Pack Series offers 200ml portions of Oatside’s popular oat milk in Original, Chocolate, and the brand new Coffee flavor. These convenient packs are perfect for busy mornings, afternoon pick-me-ups, and anyone new to Oatside.

Social media personality Nico Bolzico graces the Oatside Pocket Festival

“Oatside Pocket Packs are a very convenient way to enjoy oat milk in the morning before going to work or as a snack during the day. It’s also a good way for those who have never tried Oatside to finally get a taste of it,” said Mario Dagdag, country manager of Oatside Philippines.

Previously available only in 1L cartons, Oatside’s oat milk is now even more accessible. Made with 100 percent roasted Australian oats, sustainably sourced cacao, and expertly roasted coffee, Oatside offers a delicious and sustainable alternative to dairy milk.

The Oatside Pocket Festival, held at Bonifacio High Street, was a lively celebration of the launch. Hosted by Sam YG, the event featured appearances by social media stars Nico Bolzico, David Guison, and Dani Barretto.

Attendees partake in fun activities like an Oatside version of Jenga

When asked which Oatside flavor was his favorite, Bolzico replied, “It’s the new one [Coffee]. I just tried today. Definitely, that would be my flavor of choice.”

He shared that his wife, celebrity Solenn Heussaff, and their daughter, Tili, are Oatside lovers too.

“Tili drinks the original. I put it in her baon. Solenn uses it for her latte. She’s a latte lover.”

The event officially launches the brand’s new Pocket Pack Series

Oatside CEO Benedict Lim said they launched the Pocket Packs to offer consumers more convenience.

“We realized that people were drinking the milk straight from the pack, not just with coffee. It’s very difficult to bring one liter with you. We first launched the Pocket Packs in Indonesia and realized that people loved it. It makes it easier to drink the flavor variants so having a small pack is much easier.”

For more information on Oatside and the Pocket Pack Series, visit their website ( or follow them on social media (@oatside).


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