Homegrown oil company Phoenix Petroleum Philippines Inc., through its car care business Autoworx Plus, signed a five-year contract with GS Battery distributor Pollux Marketing.
Under the partnership, GS Battery products will be available in seven Autoworx Plus branches in Luzon.
“Our streets are flooded with Japanese brands, and the best way to connect and establish credibility to our car care business is to bring in this partnership with Pollux Marketing as they are the distributor of the number one battery in Japan—GS Battery,” said Phoenix senior vice president Raymond Zorrilla.
GS Battery’s prices are considered competitive against other battery brands. The batteries are installed in major Japanese car brands like Toyota, Mitsubishi and Honda.
“We have been a GS Battery distributor here in the Philippines for more than four decades. With this partnership with Phoenix, we are confident that we will be able to help boost each other’s brand and make our products more appealing in the country,” said Pollux Marketing owner and operator Leonard Ho.
Phoenix Petroleum’s Autoworx Plus also teamed up with MyCasa, the pioneer and leading organization specializing in home service vehicle maintenance, providing upgraded automotive services to its B2C and B2B customers.
“The joint operations of Autoworx Plus and MyCasa will also move the partnership with Pollux Marketing to both our B2B and B2C customers as plans to have the customer service operations of MyCasa handle the deliveries of GS batteries to the customers’ homes are in place,” said Phoenix assistant vice president for consumer business partnerships Jay Mujar.
Autoworx Plus has seven branches in in Fairview, Quezon City; Timog Ave., Quezon City; Barangay San Antonio, Paranaque City; Cupang, Muntinlupa City; Evangelista St., Makati City; Harvard EDSA, Makati City; and Naga Road, Las Pinas City.
Phoenix Petroleum is engaged in the nationwide trading and marketing of refined petroleum products, including LPG and lubricants, operation of oil depots and storage facilities; hauling and into-plane services; convenience store retailing and trading and supply.