Puregold Price Club, Inc. announced price drops on branded national products to address the financial strain on Filipinos amid rising prices of goods.
The National Economic and Development Authority reported a full-year average inflation rate of 6.0 percent in 2023.
Customers are forced to make the difficult decision to substitute their usual brands and resort to cheaper, usually low-quality products to maximize a tight budget.
Puregold said it focuses on mitigating the economic pressures confronting its shoppers and core members.
“We believe that our customers should continue to have access to trusted, high-quality goods. From our stores’ already low prices, we’ve taken immediate action to further reduce the cost of essential items with the help of our partner suppliers,” Puregold Price Club Inc. president Vincent Co said.
The retailer said among the branded products with discounted pricing are grocery staples such as chocolate drinks, condensed milk, cheese, baby diapers, and dishwashing liquid.
The discount scheme is set to be implemented across all Puregold branches nationwide, as the retailer proves its continued commitment to giving its shoppers a helping hand amidst inflation.
“High quality. Great value every time they purchase. We will continue to ease the weight of inflation off our customers,” said Co.