Metro Pacific Tollways South, a subsidiary of Metro Pacific Tollways Corp., marked another milestone by bagging its first Quill award for demonstrating excellent communication for two of its programs, “Biyaheng South” and “Drayberks”.
The International Association of Business Communicators (IABC) Philippines, during the 19th Philippine Quill Awards virtual ceremony, gave an excellence award under the communication management division for marketing, advertising and brand communication category to MPT South’s “Biyaheng South”, which has been active on social channels like Facebook and TikTok, for promoting its toll road network Manila-Cavite Expressway and Cavite-Laguna Expressway.
Biyaheng South, which has over 20,000 combined followers for both digital platforms, generated more than 1 million views on TikTok and 75,000 on Facebook.
The toll road company’s social advocacy “Drayberks” also took home a merit award under the communication management division for the community relations category. Since 2020, Drayberks has continued to gather motorists, key stakeholders and residents of surrounding communities in Metro Manila, Cavite and Laguna for a road safety seminar that educates them about the safety features of the expressway and their role in keeping the road safe for everyone.