Leading Philippine e-commerce enabler Great Deals E-commerce Corp. further enhanced its logistics efficiency with the launch of fulfillment centers in the major cities of Cebu and Davao.
The partnership with Lazada enables customers in the Visayas and Mindanao to receive parcels as fast as three days after placing an order. Previously, deliveries could take five to seven days, which has been one of the online shopping pain points along with costly shipping fees.
The building of fulfillment centers in Cebu and Davao showcases Lazada and Great Deals’ advanced logistics, warehousing and fulfillment capabilities, pioneering hyperlocalization in terms of using nationwide geomapping technology in the country’s online shopping industry.
“Lazada supercharged the way Filipinos shopped in Luzon, particularly in Metro Manila, even at the height of the pandemic in 2020. Now, we want to help replicate and bring that to Visayas and Mindanao to reach a bigger portion of our Filipino consumers,” said Great Deals E-commerce founder and chief executive Steve Sy.
The hyperlocalized strategy helps brands set themselves up in major locations to reach customers in nearby areas faster and more efficiently. It brings a better online shopping experience to the Visayas and Mindanao by providing a seamless customer experience with a shorter delivery time and lower shipping fee costs.
“Building these fulfillment centers is a testament to our commitment in providing a better customer experience. We are always looking to help our kababayans experience online shopping not only in the major cities but also in key urban or rural areas,” Sy said.
With the pilot launch of Great Deals’ fulfillment center in Cebu, customers who placed an order on Lazada were able to receive their parcels in three days and pay lower shipping fees. Lazada’s partner brands will also soon be brought closer to their customers in Mindanao, as Great Deals is set to open a fulfillment center in Davao in July this year.
Great Deals, an e-commerce enabler that offers end-to-end service, handling everything from digital content, web design, analytics, chat support, warehousing and fulfillment to logistics, broke its own record in 2019 as it processed 233,038 orders in a day.
“We look forward to onboarding more brands in this new project, and we are grateful for the continued support of Lazada for making this happen as Great Deals is constantly looking for ways to improve customer experience with our brands and consumers and to be there to assist them to penetrate local markets nationwide, reduce shipping fees, and shorten delivery time,” Sy said.
Great Deals, a multi-million-dollar valued company, continues to develop its IT infrastructure, warehouse capabilities, technology research and capital expenditures as it aggressively expands its presence in the country, aiming to be the Philippines’ very own “Alibaba” and “Baozun.”
“Customer experience is our utmost priority, and through these fulfillment centers, we wish to reach more Filipinos and let them experience the power of online shopping. We are at the forefront of the online shopping experience. We are constantly looking for local solutions to our local problems” said Sy.
Following the success of Amazon and Alibaba in digitalizing the brick-and-mortar e-commerce, Great Deals started the development of its 70,000-square-meter fulfillment center in San Rafael, Bulacan, where they will introduce the use of robots to scale up to a million orders in a day.