PayMaya Philippines Inc. said more Filipino millennials went online shopping and used cashless payments in the last two months of 2017.
PayMaya said the number of unique PayMaya account holders–majority of which belong to the ‘millennial’ category–who transacted online jumped almost three-folds in November to December from the same period last year.
This observation points to the growing number of Filipinos who are getting comfortable in digital commerce as a viable option for holiday shopping.
“While mall shopping is still the norm for most Filipinos, we saw a marked increase in online shopping among our mostly millennial user base during the 2017 holiday season,” Paolo Azzola, chief operating officer and managing director at PayMaya Philippines, said.
PayMaya is the digital financial services arm of Voyager.
He said that online transactions recorded by PayMaya account holders further rose when different online marketplaces such as Lazada, Zalora and Takatack launched their big online sales in November and December, where PayMaya also gave its account holders an added exclusive 20-percent discount.
PayMaya data showed that in the last two months of 2017, online transactions via retail merchants like Lazada topped the list for PayMaya account holders.