The Department of Trade and Industry (DTI) discussed the strategies to implement the E-Commerce Philippines 2024-2028 Roadmap that aims to link local products to the global market.
DTI Secretary Alfredo Pascual said the roadmap marked a significant shift in the country’s e-commerce strategy.
“This roadmap represents a shift from easy commerce to exciting commerce. Our goal is to strengthen the trust between buyers and sellers. By achieving this, we can foster a more complex economic landscape, enhancing connections and establishing stronger relationships,” he said.
The roadmap is envisioned as a future-ready plan with 13 strategies and 28 deliverables aimed at building trust between online customers and sellers. It promotes inclusivity in e-commerce with programs geared towards youth, women, persons with disabilities, and senior citizens.
It aims to propel Philippine products and services onto the global stage, fostering a vibrant and competitive international presence.
An ambitious goal, the roadmap aims to propel Philippine products and services onto the global stage.
Representatives from diverse industries, leading digital platforms, e-marketplaces, digital payment providers and telecommunication companies shared their combined expertise to realize the roadmap’s vision.
“As council members, we play a pivotal role in shaping the regulatory landscape of e-commerce in the Philippines, ensuring the integrity and sustainability of our e-commerce processes,” Pascual said, acknowledging the members’ contribution to crafting the roadmap that aims to boost the country’s e-commerce industry.
He said the E-commerce Promotion Council would help shape the future of e-commerce in the country by addressing current challenges.