Genteel Home, a leading manufacturer of bespoke furniture, is aiming to elevate the Philippines’ home furnishing industry and showcase the talent of Filipino craftspeople.
Founder and principal designer Katrina Blanca de Leon recently announced fashion celebrity Heart Evangelista as the brand’s new ambassador. De Leon sees Evangelista as a symbol of the brand’s growth and evolution.
“We’ve been crafting beautiful furniture for over a decade, and now, with Heart on board, we’re blooming like never before,” de Leon said.
She said Heart Evangelista embodies everything Genteel Home stands for – passion, pride in Filipino roots and a belief in making a mark on the world.
Genteel Home is set on expanding its reach to international markets, showcasing the Philippines’ rich talent in home furnishings.
Evangelista’s global recognition, not only for her fashion sense but also her social media influence, makes her an ideal representative for the Genteel Home’s global aspirations. “Heart’s involvement with Genteel Home signifies our readiness to make our mark on the international stage,” de Leon said.
Evangelista, known for her global acclaim in the world of fashion and beauty, affirmed and expressed her admiration for the international quality of Genteel Home pieces.
“Genteel Home is super at par with international furniture. Not a lot of people talk about it, that’s why it’s so nice that Kat and Genteel Home are here to show the world what we’ve got. Most furniture suppliers that you see in the global scene are actually from the Philippines. We are world class. It’s important that we’re trying to celebrate that,” she said.
Genteel Home’s journey began in 2013, when de Leon received a special commission that ignited her passion for furniture design. Since then, the brand has been dedicated to crafting pieces that inspire beauty and creativity in every home.
Beyond aesthetics, Genteel Home is committed to sustainability and community engagement. By investing in a Mahogany farm, they’re not only ensuring a steady supply of materials but also contributing to environmental preservation and providing livelihood opportunities for local communities.
For Genteel Home, every piece of furniture is crafted with love and purpose. Their collaboration with Evangelista represents a shared commitment to excellence, sustainability and Filipino craftsmanship, setting the stage for an exciting future ahead.