The Hong Kong Tourism Board (HKTB) announced the appointment of Liew Chian Jia as regional director for Southeast Asia effective Jan. 11, 2024.
Liew will lead the development and implementation of HKTB’s marketing strategies in Southeast Asia.
HKTB executive director Dane Cheng expressed confidence in Liew’s capability in her new role. “With Chian Jia’s extensive tourism experience and strong regional trade connections, I am sure she will lead the team to new heights and contribute significantly to the growth of the Southeast Asian market for Hong Kong tourism,” he said.
Liew joined HKTB in 2017 and has been instrumental in driving the trade partnerships and marketing Hong Kong to the travel trade in the Southeast Asia region.
Prior to this appointment, Liew was the HKTB director of trade marketing for the Southeast Asia region.
Liew replaced Martin Gwee, who had been with the HKTB since 2016.