Electronic commerce platform Shopee reported a 50-fold increase in orders on its interactive live-streaming feature during its 12.12 Mega Pamasko Sale.
“Shopping on the platform has become part of the Filipinos’ purchasing behavior, especially during key celebrations. The holiday season is an integral part of the Filipino culture, and we are happy to be part of this special tradition of giving,” said Shopee Philippines head Vincent Lee.
“This is why we continue to find ways to provide both our buyers and sellers a more entertaining and rewarding shopping experience—and the great success achieved by Shopee Live during the 12.12 Mega Pamasko Sale is a testament to one of the many ways we continue to innovate,” said Lee.
The online platform said the first two minutes of the sale resulted in 12 million items sold on Shopee Live across markets.
Shopee said that with the need to purchase gifts frequently and the holiday rush at its peak, shoppers have gone live-stream shopping to complete their lists. “This gave Shopee Live 46 times more new buyers locally and buyers saved a massive P509 million with bigger savings brought in partnership with brands and sellers,” it said.
It said home and living items emerged as the top best-selling category, followed by women’s apparel and mobile accessories.
Both the fashion and health and beauty categories saw a five-times uplift in orders. It said Uni-Care, Maybelline and Issy & Co. were the top-performing brands, with the highest number of orders platform-wide, while o.two.o.ph, Uni-Care and Lovito.ph gained the highest number of orders on Shopee Live.
It noted that Filipinos stocked up on top-selling essentials such as face masks, organic baby wipes and 3-in-1 twin coffee packs.
About 2.3 million entries also joined the 12.12 Shopee Live Milyonaryo, where lucky winners could potentially walk away with up to P1 million.
“Beyond being a platform for shopping and entertainment, we also aim to become a transformative force in the lives of Filipinos, and the holiday season is one of the best times to gift the community with a life-changing opportunity,” Lee said.
The 12.12 Mega Pamasko Sale was extended until Dec. 15, 2023.