Puregold Price Club Inc. launched Wednesday a mobile application called Puregold Mobile, an online platform that offers ease of doing business with Tindahan ni Aling Puring members across the country.
Puregold president Vincent Co said the company was actively pursuing better solutions to serve the needs of growing base of loyal clients, mostly sari-sari store and mini-mart owners which hit more than 300,000 members so far.
“We’re still trying to find out what grocery buyers purchase most of the time on online platforms. We’re doing this initially for our top sari-sari store clients, but we see innovation doing its thing once we have more knowledge of the online market,” Co said in a news briefing during the first day of the 11th TNAP Convention at the World Trade Center in Pasay City.
Puregold keeps at least 12,000 to 14,000 stock keeping units that makes it hard for the company to place all products online.
The mobile app features online grocery for Puregold top sari-sari store members, the rewards feature called SnaPanalo and PurePadala which is Puregold’s remittance service for overseas Filipino workers.
It also features an online map of Puregold stores.
The app is now downloadable via android phones and gadgets and will be available to iOS mobile gadgets by June 2016.
The company targets to put up another 25 Puregold stores in 2016 on top of the existing 255 stores nationwide.
Of the 25 planned expansion, Puregold has already opened six company-owned stores this year.
Puregold vice president for operations Antonio delos Santos said the company was starting to fortify its presence in the Visayas-Mindanao area.
The company has 13 stores in the VisMin area while majority of the stores are still located within the Greater Manila Area.
Puregold continues to uphold its growth guideline of 10 to 12 percent in 2016. It posted revenue growth of 14.7 percent in 2015.
The company is poised to spend P1 billion in capital expenditures for 2016 to add 25 new stores across the Philippines.