Philippine Long Distance Telephone Co. said Wednesday it will invest an additional $30 million over the next three years in the so-called big data services, a new growth area.
“We will continue to invest more in big data at a point where we can process all our information and we can protect properly and make it resilient. I think the numbers are embedded in the P39-billion capital expenditures for this year,” PLDT chief strategy officer and chief executive Winston Damarillo told reporters.
Damarillo said PLDT invested roughly $30 million in the last three years to prepare its network for big data services. “We expect it [big data] to become the growth area for PLDT,” he said.
PLDT said its big data services could help local enterprises advance their businesses through a range of digitally transformative solutions. These solutions allow enterprises to analyze openly available data and gain insights that drive predictive and data-driven decision-making in their businesses.
Large enterprises as well as small and medium enterprises in the financial services, logistics, retail, hospitality, healthcare and utility industries are set to benefit the most from big data analytics.
“Big data drives our everyday lives. Every action generates data, which become valuable insights that empower enterprises, organizations, government agencies, and even small and medium enterprises to develop more effective products, services, and programs for their target markets,” PLDT executive vice president Ernesto Alberto said.