The Bank of the Philippine Islands (BPI) and GMA Network, Inc. (GMA) made history as the sole Philippine awardee in this year’s Cannes Corporate Media & TV Awards.
The “Maging Listo, Huwag Magpaloko” (Be Vigilant, Don´t Be Deceived) anti-scam advocacy was recognized as a Finalist in the category A3–Informational Films and Explanatory Videos of the 14th edition of the awards for 2023 recently held in Cannes, France.
“We are delighted that our anti-scam campaign has been recognized as world-class. BPI is committed to raising more awareness about the importance of cybersecurity, and this recognition will only inspire us to strengthen our efforts to communicate key messages that help build a better Philippines,” said Cathy Santamaria, BPI Chief Customer and Marketing Officer.
“It is a great honor to be among the best creative works across the globe,” said Angela Javier Cruz, GMA Network’s Vice President and Head for Corporate Affairs and Communications. “This recognition mirrors BPI’s extensive research, GMA NMI’s creative storytelling, and the craft of our incredible Sparkle artists. We are committed to equipping Filipinos with trusted information through exceptional narratives—and this is only the beginning of more advocacy work from our corner in the world.”
In May 2023, BPI, the first bank in the Philippines in Southeast Asia, partnered with GMA, the country’s largest media organization, and its digital media and technology arm, GMA NMI, to launch a series of cybersecurity videos. The goal was to raise awareness about online scams and social engineering schemes. The videos feature relatable characters and real-life instances of scams, emphasizing the importance of vigilance and protection from deception.