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The SM STORE’s ‘Call to Deliver’ service achieves double-digit growth, proving the convenience, range and high service levels that customers expect of SM. The growth of the concept amid the pandemic was brought about by its personalized approach in online shopping, which is part of SM’s continuing shopping innovation to adapt to the current situation. Call to Deliver, SM STORE’s hybrid and safe shopping service, is available through #143SM, Facebook Messenger and Viber. It allows customers to chat with store personal shoppers and have their items delivered right at their doorstep or picked up in-store.