By Jessica Asprer
A feminine care products brand teams up with a social enterprise to launch a digital destination for feminine health education.
Together with Edukasyon.ph, pH Care launched phcaretolearn.com in its efforts to make femme ed accessible to women of all ages.
According to a 2021 survey by Kantar Philippines, six out of 10 young Filipino girls are not sure how to care for their feminine area.
Edukasyon.ph partnered with the leading feminine wash brand in the Philippines to prepare women to be “femme ready as [they] pursue [their] career,” Edukasyon.ph chief executive officer Grace David said in an online talk via Zoom.
Beyond reproductive health education from academics, “true learning is holistic in nature,” she added.
The website contains quests, scientific guides, and videos about the female body, changes in hormone levels, and premenstrual syndrome, among others.
Additionally, the interactive site rewards guests upon completion of the quests to encourage more women to participate in the self-study activities. Guests can also browse related articles on self-care.
“Caring for women doesn’t stop [in] giving them the best products,” UL Skin Sciences intimate care category manager Cris Aseron said, adding that quelling myths and misconceptions about feminine health and hygiene is equally important.
“‘Di kami titigil (we will not stop) in educating women,” she added, “as long as there’s a need to educate women, itutuloy natin ‘yan (we will continue).”