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Monday, July 15, 2024

GMA’s digital box passes 1 million sales mark

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GMA Network hits another milestone with one million units of its digital TV receiver, GMA Affordabox, sold in just seven months after its launch.  

GMA Affordabox ambassadors Michael V., Heart Evangelista, and Dingdong Dantes.  

With superior digital TV reception and bonus features, viewers can catch all the Kapuso channels GMA, GMA News TV, Heart of Asia, Hallypop, as well as DepEd TV, and other available free-to-air channels in digital broadcast in their areas.

“We, at GMA Network, express our gratitude to our Kapuso viewers for their continued trust and for wholeheartedly welcoming GMA Affordabox into their homes. Rest assured that we always aim to provide superior quality content across all platforms and improve our digital TV products that are accessible to many Filipinos,” said GMA Network Chairman and CEO Felipe L. Gozon said in a statement sent to Manila Standard Entertainment.

As GMA Network expands its digital broadcast coverage, more and more Filipinos are able to use GMA Affordabox. Recently, Misamis Oriental (including Cagayan de Oro City) and Camiguin were added to its coverage areas. It is also available in selected towns/cities within Metro Manila, Benguet, La Union, Pangasinan, Bulacan, Pampanga, Nueva Ecija, Tarlac, Batangas, Cavite, Laguna, Quezon, Rizal, Bohol, Cebu, Leyte, Davao de Oro, Davao del Sur, and Davao del Norte.

Leading the success of GMA Affordabox is Senior Vice President for Corporate Strategic Planning and Business Development, Chief Risk Officer, and Head for Program Support Regie C. Bautista.

“We believe that every Filipino home should be able to enjoy digital viewing, which is why GMA endeavored to bring GMA Affordabox to our market. Quality digital TV viewing is now made accessible to the majority of Filipino homes. It’s exciting to hit the one million mark only months into its launch and we are very grateful for the support of our Kapuso viewers,” Bautista said.

This 2021, GMA Network is also set to launch its digital TV mobile receiver, GMA Now, which will allow users to watch TV on the go for free.

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