In recognition of this extraordinary work, and as we reflect on the toughest of years, Twitter is today introducing its #BestofTweets 2020 Philippines Awards to celebrate and applaud the brands that broke through the chatter to create standout campaigns.
Most Tweeted about Brand
While 2020 has been a challenging year for many, music kept everyone accompanied and entertained as more people stayed at home. This resulted in more buzz on music as well as Tweets about a brand that brings it to all Filipinos, Spotify Philippines (@Spotify_PH).
Best Brand Voice
Smart’s #LiveGiga campaign is a standout, thanks to its consistently uplifting and empowering brand voice. It was able to connect to Smart's young, diverse, and passionate audience by encouraging them to live big, dream without limits, and think of new possibilities. The campaign also saw the effective use of video and enjoyed record-setting impressions and engagement rate, a great example of social listening done right on Twitter.
Best Use of Video Video
Andok's Litson Corporation (@PusongAndoks) winged this category with its witty #ChibokNgPuso campaign featuring its newest endorser, Piolo Pascual. The brand nailed the video on Twitter for its launch by following Twitter's best creative practices: keeping the video short at 15 seconds and ensuring a creative that resonated with the Filipino audience: a romantic storyline featuring a well-loved brand ambassador. This delivered impressively over 9.7M video views and notably, positive reactions among Filipinos on Twitter.
Best Campaign for Driving Positive Change in Society
Globe Telecom, Inc. (@enjoyGLOBE) exemplified this trait best with their Home Prepaid WiFi’s HomeSURF199 campaign. In this campaign, Globe spread positivity and hope by reminding Filipinos that they have their inner “galing” with them, and this can be enriched even at home. This prompted Filipinos on Twitter to share their own inner “galing” moments at home and sparked inspiration that if they can, then others can do it too.
Best “Launch” on Twitter
Gatorade (@GatoradeION) aced the launch arena for their Gatorade ION, a totally new product featuring its brand ambassador, Kathryn Bernado.
Best Connection to Culture
Jollibee (@Jollibee) made sure to tug Filipinos’ heartstrings on Valentine's Day with its #KwentongJollibee Valentine Series, which featured several facets of how true love always triumphs in the end. This refreshing take on incorporating brand messaging into moments appealed to many Filipinos especially to Jollibee's young audience. In fact, the video received a whopping 3.5M views, positive responses, and a legion of organic conversations initiated by audiences on Twitter around Valentine's Day.
Best #OnlyonTwitter
The best #OnlyonTwitter Philippines goes to Closeup Philippines (@CloseupPH) for the launch of the new Closeup All Around Fresh. Over all, this campaign resulted in outstanding awareness and engagement surrounding the hashtag #AllAroundOralCare during its launch period.