In a bid to reduce the demand supply of illegal drugs, the Philippine Drug Enforcement Agency on Thursday launched its second animated video.
The animated video entitled “Tara Na, Kaibigan” is a collaborative project of PDEA, International Narcotics and Law Enforcement Affairs, United States Embassy and Activations Advertising Inc. in cooperation with the Quezon City government.
The animated video would also help avoid or delay the initiation of illegal drug use, especially among the younger generation.
PDEA director general Aaron Aquino on Thursday led the launching of the animated video at the Quezon City Experience Museum.
“Cheerful and upbeat music typifies the scoring of the video, to make it more appealing to specific audiences like Generation Z, or individuals born from 1995 onwards. Around 40 percent of the total Philippine population comprised this demographic group known to be the most vulnerable to initial stages of drug addiction,” he said.
“For this reason alone, PDEA placed emphasis on connecting with the Generation Z, in order for the latter to avoid illegal drugs, and realize their full potential and become contributing members of society,” he added.
The first PDEA animated anti-drug video was launched on Nov. 29, 2018, and made its rounds in schools, with the shorter version enjoying exposure before every movie in cinemas nationwide.
“The delivery of the drug prevention campaign to targeted audiences is through their preferred media. The right material for the right people. This is the strategic way of sending tailored messages across to the next generation,” Aquino said.