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Monday, June 24, 2024

Ford Ranger widens lineup

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Staking a claim for having the widest lineup of pickup trucks in the Philippines, Ford took  the wraps off the new Ford Ranger FX4 during a simple launching and test-drive activities late last week.

SCALING NEW HEIGHTS. The Ranger FX4 goes through a torture test during the launching rites Thursday. Inset photo shows Ford officers and guests posing beside the newest workhorse in the Ford stable. Ey Acasio

“The new Ranger FX4 is a strong addition to our Ranger lineup as we continue to offer a variety of our ‘Built Ford Tough’ pickup trucks to customers with different needs, budget, and lifestyle, clearly signifying that there is indeed a Ford Ranger for everyone,” said PK Umashankar, managing director, Ford Philippines. 

Instantly recognizable is the Ranger FX4’s design that distinguishes itself across the entire Ranger lineup. 

It boasts 18-inch black alloy wheels, new mesh grille, extended steel sports bar, and ebony black accents on side mirror caps, door handles, front and rear bumpers and fender features.

 Inside the Ranger FX4  is a refined look with FX4-embossed leather seats, FX4-branded floor mats, and sporty dark environment highlighted by race red stitching accents on the soft top instrument panel, center console, gear shifter, and door trims.

The Ranger FX4 is also equipped with a selection of features that enhance the driving experience for both drivers and passengers; An infotainment system with Apple CarPlay and Android Auto compatibility, including a new 8-inch full-color touchscreen.

The Ranger FX4 is equipped with driver-assistance technologies (DAT) that include Cruise Control, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD), Rear Parking Sensors, Rain Sensing Wipers, Power Folding Mirrors, and Electronic Power-Assist Steering (EPAS), collectively bringing in comfort, safety, and convenience in every drive. 

Powering the Ranger FX4 is Ford’s   2.2L Duratorq diesel engine mated with a six-speed manual or automatic transmission, delivering an impressive 160PS and 385Nm of torque.

The new Ranger FX4 is available in Ford dealerships nationwide with a starting retail price of P1,256,000 for the 4×2 manual variant and P1,316,000 for the 4×2 automatic variant. It comes in five colors: Absolute Black, Aluminum Metallic, Arctic White, Meteor Grey, and True Red. 

“The Ranger FX4 takes toughness to a whole new level with a new look, sleek design, and relevant features customized to fit the needs of a new breed of pickup truck customers with both work and play needs,” added Ryan Lorenzo, marketing director, Ford Philippines.

The Ranger XLS variants now come with a new 8-inch LCD touchscreen radio with Apple Carplay and Android Auto Capability. A new Ranger XLS Sport 4×2 A/T variant is added to the Ranger XLS products available to customers. 

Ranger XLT variants also come with a new 8-inch LCD touchscreen radio with Apple Carplay and Android Auto Capability. 

Meanwhile, Ranger Wildtrak 4×2 variants now have a new wheel design and LED headlamps. The Wildtrak 4×4 also has a new wheel design, LED headlamps, camera-based Autonomous Emergency Braking with pedestrian detection and high-mount USB feature to support various dashcam models. 

The Ranger Raptor comes equipped with a camera-based Autonomous Emergency Braking with pedestrian detection, high-mount USB, and LED headlamps, among other features.


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