Social media personality Bretman Rock has joined Beyoncé’s newly launched hair brand, Cécred, as one of its models.
In an Instagram post, Bretman shared how big of a fan he is of the iconic singer and various photos of himself in all white with his luscious hair unbound alongside Beyoncé herself and other models.
“It means so much to me to be able to be in her presence and be a part of @cecred,” Bretman said in his post.
The social media star further explained how much the experience meant to him as she was one of his biggest inspirations who had taught him various lessons. Bretman also shared his journey with growing out his hair since he began doing so when his father who also grew his hair long passed away.
Cécred was first launched last Feb. 20 as a new haircare line that aimed to prioritize the needs of various types and textures of hair, drawing inspiration from hair rituals by global cultures. Beyoncé drew inspiration from her mother, Tina Knowles, who worked at a salon and had made her own formulas using natural butter and oils for healthy hair.
Upon its launch, the hair brand released its Foundation Collection, which comprises eight products that were made to cleanse, condition, and visibly repair hair: Clarifying Shampoo & Scalp Scrub, Hydrating Shampoo, Moisturizing Deep Conditioner, Reconstructing Treatment Mask, Fermented Rice & Rose Protein Ritual, Moisture Sealing Lotion, Nourishing Hair Oil, and its patent-pending Bioactive Keratin Ferment.
Bretman Rock rose to fame through his comedic videos on YouTube and the now-defunct social media platform Vine. He had also previously starred on his own reality TV show, “MTV’s Following: Bretman Rock” as well as the Youtube Originals documentary series, “30 Days With: Bretman Rock.”