For 190 years, Ginebra San Miguel has embodied Filipino values. It has sought to inspire individuals to rise above and achieve their potential, encouraging self-reflection and continuous improvement, thus contributing to national progress.
Its latest campaign “Lamang ang may Tapang”, shines a light on overcoming challenges and striving for a better future. Despite difficulties, Filipinos possess “bagong tapang” – a renewed courage and hope, to battle the odds and emerge triumphant.
The campaign showcases real-life Filipinos defying adversity – a fisherman supporting his family, a mother sacrificing for her son’s education – illustrating how personal grit fuels success.
Basketball star Scottie Thompson embodies the campaign spirit. While playing for the University of Perpetual Help College, Scottie did not have much playing time, which fueled his drive to work harder .This hard work and dedication paved the way for him to be one of the most sought-after cagers in the country today.
Thompson has won seven PBA championships, two Finals MVPs, two Best Player of the Conference awards, and one Season MVP award for the Barangay Ginebra Gin Kings. His latest feat – being an integral part of the Men’s Philippine Basketball team that won gold and ending the Philippines’ 61-year drought during the recent Asian Games,
Rapper Nik Makino quit his job in the US to pursue his musical dream. Pandemic setbacks couldn’t stop him, as his hit song “Moon” reached more than 72 million streams. He became a viral sensation with hit songs “Lexi” and “Neneng B,” which garnered 95 million streams as of today.
Lamang ang May Tapang” urges Filipinos to tap into their inner strength and strive for excellence. Every individual, like these featured stories, has the potential to rise and contribute to society.