IN a key move to accelerate growth this 2024, JETOUR Auto Philippines Inc. (JAPI) has officially joined the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI), the country’s largest auto industry organization.
Effective February 1, 2024, JETOUR became CAMPI’s 15th associate member, joining 22 other world-renowned brands in a unified effort to achieve unprecedented growth in the local automotive industry.
In a meeting between CAMPI president Atty. Rommel Gutierrez and JAPI Managing Director Miguelito Jose formalizing JETOUR’s membership, the former said he “saw the potential of JETOUR Auto Philippines.”
Gutierrez added that JAPI could help the chamber achieve its goals for the year. “Our outlook for the industry is positive. We want to hit 468,300 (vehicles sold), maintaining the momentum of the 9% growth of the industry in 2023.”
For his part, Jose said that a membership in CAMPI opens up even bigger avenues of growth for JAPI.
“Being a CAMPI member elevates JAPI’s standing in an industry that is getting even more competitive. CAMPI is the country’s most recognized organization in the automotive industry, and the world’s most popular and trusted brands are either members or associate members. To become part of this illustrious group in an effort to reach an all-time-high industry sales mark of 468,300 units units is an opportunity not to be missed,” Jose said.
JAPI has confidently projected that it would grow its vehicle sales from 1,018 units sold in its first 9 months of operations in 2023, to 3,700 units sold (including 700 electric vehicles) by the end of 2024. In addition, it has initiated a dealership network expansion program for 2024 that would see its number of dealerships and showrooms double—from 5 to 10 in Metro Manila, and from 7 to 14 in the provinces.
JAPI has also been invited to participate in the Philippine International Motor Show (PIMS 2024) to be held from October 24 to 28, 2024. The biennial PIMS is CAMPI’s premier auto show that exhibits its members’ products, models, services, and other technologies related to automobiles.
For PIMS 2024, JAPI is set to display the world-renowned JETOUR brand of stylish, unique, intelligent, spacious, and multi-functional SUVs, C-SUVs, and EVs, which consist of the JETOUR X70 Journey, Travel, Sport and Plus, the JETOUR Dashing gasoline-powered SUV, the JETOUR Ice Cream EV, and the recently launched limited-edition JETOUR Dashing Symphony.
The JETOUR brand was established in 2018 in Wuhu, China, as part of Chery Automobile Co Ltd, the automobile business of Chery Holding Group which was established in 1997 and now has diversified into automobiles, automobile parts, finance, real estate (automobile camping), modern service industry, and ship building.
Since its launch, JETOUR had expanded its reach globally, and by January 2024 there were over 1 million JETOUR owners worldwide. JAPI launched the JETOUR brand in the Philippines in March 2023, and in its first 9 months of operations has achieved growth rates exceeding its competitors.
CAMPI was established in May 1995, and has grown to include 8 regular and 15 associate brand members. It aims to promote the interests of the automotive industry, in partnership with the government and other stakeholders, in order to achieve a viable and self-sustaining Philippine automotive industry.