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Wednesday, May 29, 2024

Heart Evangelista is OG Pinay fashion influencer

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Actress and fashion icon Heart Evangelista celebrated her 39th birthday this year with “a smile and a heart full of gratitude,” as she has every reason to be. She can now look back with pride and see the fruits of her labor and sacrifices.

A certified international fashion influencer who has generated millions of dollars for the brands she endorses, the wife of Sen. Chiz Escudero has successfully reinvented herself in every phase of her life, starting as a young star in the early 2000s, then becoming an accomplished actress and a teleserye powerhouse before shifting her focus to fashion and the arts.

Heart is living her dreams. They were realized not without hard work, determination, and sacrifice. No wonder other local celebrities – and even beauty queens – are now following in the footsteps that she carved into the glittering runway of international fame.

Recently, renowned fashion and beauty vlogger Jesson Capuchino, who is a senior lecturer on fashion design and retail merchandising at the University of the Philippines (UP) Diliman, hailed Heart for being “The OG Pinay Fashion Influencer,” who paved the way for other Filipinas to carve similar paths, including Miss Universe 2015 Pia Wurtzbach, Miss Universe 2018 Catriona Gray, and celebrities Anne Curtis and Liza Soberano.

The fashionista is one of the top influencers at Milan Fashion Week

“We cannot talk about fashion influencers here in the Philippines without starting with Miss Heart Evangelista. We all know that she is essentially the first, you know, the OG Pinay Fashion Influencer in the country,” Capuchino said.

“You cannot start a conversation about fashion influencers and the fashion influencer culture without her because I think beyond everything else that has been discussed and talked about, it was Heart who essentially started the ball game on fashion influencers,” he added.

While there were several Filipinos before her that attempted to penetrate the international fashion world in the past, the vlogger opined that it was Heart among other fashion influencers that really cemented her role at the celebrated Fashion Week in Paris and in Milan during the past years.

“The beauty of Heart is that she is not only a fashion influencer but she also moves merchandise. That is a very important and a very potent tool to have because, for example, during Fashion Week the dresses or items that she wears tend to get sold out whether it’s a Bulgari ring or a YSL limited edition sunglasses,” he pointed out.

Heart’s influence has caught the eye of top international luxury brands

What the UP lecturer mentioned in his vlog was not without basis. In an article, fashion magazine Vogue noted that luxury brands have keenly observed Heart’s influence. After all, according to Launchmetrics, during Paris Fashion Week, Heart’s social media posts generated a staggering $1.27 million in Media Impact Value (MIV) across 11 placements.

She also emerged as one of the top influencers at Milan Fashion Week, generating an impressive US$1.4 million in media impact value. MIV reflects the cumulative impact of views, likes, engagements, and other interactions, as calculated by an algorithm developed by the data analytics company.

As she continues to grow as a person nearing her 40s, Heart is resolved to paint her life’s journey with vibrant hues, weaving her aspirations into the fabric of reality. And as the fashion cosmos evolves, she will remain a guiding star, illuminating the path for others to follow.


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