The Manila Broadcasting Co. (MBC), the company behind radio station DZRH, unveiled its new identity as MBC Media Group to keep up with the fast-changing media landscape in the Philippines.
MBC Media assistant vice president for digital media Sasha Elizalde-Del Rosario said the rebrand is not “merely a superficial change, but a calculated move towards the future.”
“The transformation we are about to make is more than just a name change. It is a strategic evolution, a reimagining of who we are and the great potential we hold,” she said.
The new identity is anchored by six strategic business units including radio, TV, promotions, talents, events and digital. These units, represented by six ellipses in the modern logo, symbolize not just MBC’s diverse offerings but also its commitment to growth.
MBC senior vice president for operations Juan Elizalde outlined the company’s vision. “Bigger audience, better services and more platforms to reach them. Fully integrated campaigns. More ways to serve Filipinos, everywhere,” he said.
MBC Media president Jun Nicdao said the transition would benefit everyone. “For partners, this means stronger integrated platforms to grow your business. For audiences, it’s more information, entertainment and community service. As our audiences grow, together we grow,” he said.
The launch campaign, “Sama-sama Tayo, Pilipino!” (Together, Filipinos!), embodies MBC Media Group’s call for unity.
The rebrand marks a new chapter for MBC Media Group, one that resonates with Filipinos and propels the company towards a brighter future, it said.