Astara, one of the world’s leading mobility companies, was appointed as the exclusive importer of JAC cars and pick-ups in the Philippines, marking the first cooperation between Astara and the global automotive brand.
Astara CEO Jorce Navea said the company is JACS presence in the Philippines showcasing its capabilities to bring in and nurture the best brands to the region.
“We’re excited to include JAC in our global portfolio and exclusively distribute the brand in the Philippines. As a top brand with a presence in over 100 countries, JAC’s commitment to quality and focus on electrification perfectly align with Astara’s vision for the future of mobility,” he said.
The agreement will bring over JAC’s wide range of SUVs and pick-up models to the fast-growing market, meeting the evolving needs of the Filipino consumers and commercial customers.
The brand will also launch electrified models, both 100-percent electric vehicles (EV) and plug-in hybrid electric vehicles (PHEV), with the aim of establishing itself as the market’s benchmark.
JAC Motors vice president David Zhang acknowledged the Philippines as a strategic and of practical significance to brand.
“In the future, JAC will strictly adhere to the “user-centric” business philosophy and bolster the relationship with Astara to provide better products and better service experience for Filipino users,” he said.
Astara began distribution in the Philippines in 2021 carrying three well-known brands.