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Monday, May 6, 2024

Capture the fresh energy of spring with a modern wardrobe of ease and casual sophistication

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Global apparel retailer UNIQLO announced the launch of the 2024 Spring collection for UNIQLO : C, a women’s line from renowned British fashion designer Clare Waight Keller.

Known for her sophisticated, effortless wardrobes, Keller’s newest line is light, comfortable, and alive with fresh energy to complement everyday life.

The pieces are dressed in vibrant shades of poppy red, blush pink, aqua blue, and army green, in functional and beautiful forms ushering in a new season.

“In this second collection for UNIQLO : C, I wanted to explore the concept of movement through lightness. Working with ultra-light fabrications, I found a new perspective of proportions. Longer volumes play against cropped silhouettes,” she said.

“Fluidity and freshness were key elements of the spirit. I think that Spring represents a time of transition where the seasons change, and our wardrobes need the same flexibility. I love the mix between tailored and relaxed styles. The feeling is effortlessly elegant with a youthful attitude that captures the lightness and ease of summertime,” Keller added.

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A pleated dress peeking out from behind a trench coat draws beautiful lines with every step. Voluminous wide pants are paired with a jacket to alter the silhouette at the waist. Knitted vests, cropped T-shirts, poplin check baseball caps, and roomy faux leather bags are just a few of the options to enjoy spring layering that will be launched in markets from Feb. 23 (Friday).

As a second installment, the 2024 Summer collection will be introduced on April 5 (Friday).

Keller has worked at many of the world’s top fashion houses and has been the Creative Director of some of the world’s best-known luxury brands in London and Paris, where she oversaw ready-to-wear and couture collections. 

In 2018 she won Womenswear Designer of the Year at the British Fashion Awards. She was also named one of the most influential people of 2019 in TIME magazine’s TIME 100 Awards.

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