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Tuesday, May 7, 2024

FMCG procurement platform forms logistics unit to serve far-flung deliveries

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Leading B2B ordering and store solution platform Growsari Enterprise announced the addition of Tranko into the growing span of its business units, that already includes Sarimart, B2B e-commerce wholesaler), and Saripay, GrowSari’s financial services for MSMEs.

Tranko aims to bridge the gap for FMCG companies and other businesses looking to extend their reach into far-flung areas, including sari-sari stores and MSMEs in the Philippines.

“We are thrilled to share our expertise and knowledge in logistics and technology, helping businesses to efficiently expand their reach and distribution in a cost-effective manner that reduces their transport and warehousing costs while enabling significant increase in reach and serviceability . Tranko is committed to providing accessible and affordable solutions for our partners,” said Tranko CEO Karan Bhaskar.

The Philippine market presents unique challenges for businesses looking to reach a wide range of customers, particularly in rural areas. Tranko addresses these challenges by providing cost-efficient trucking and warehousing solutions at a lower cost compared to industry benchmarks. This makes it easier for FMCG companies and other businesses to reach new markets and expand their distribution networks.

In addition to traditional point-to-point delivery, Tranko also offers a point-to-many (P2M) dimension for businesses. This allows them to effortlessly cross-dock products at designated warehouses, subsequently entrusting Tranko with the seamless delivery process. This streamlines the distribution process and reduces costs for businesses.

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