To celebrate their 60th anniversary and unwavering commitment to the Filipino spirit of adventure, Mitsubishi Motors Philippines (MMPC) launched the TARALETS PINAS campaign.
“We encourage Filipinos to pack their bags, fuel up their Mitsubishi vehicles, and embark on their own TARALETS PINAS adventure. We can’t wait to see the amazing places you’ll visit and the incredible experiences you’ll create with Mitsubishi Motors,” said MMPC president and CEO Takeshi Hara.
The nationwide initiative aims to inspire Filipinos to rediscover the hidden gems and immerse themselves in the rich culture of their country, all while driving their trusty Mitsubishi vehicles.
TARALETS PINAS goes beyond simply promoting Mitsubishi vehicles. Through the campaign, MMPC hopes to cultivate a sense of connection and shared experiences among Filipinos who love to hit the open road.
MMPC launched an interactive campaign website featuring a wealth of information on destinations, road trip itineraries, and food trip tips. Filipinos are encouraged to share their own travel stories, experiences, and photos, creating a space for inspiration and community building. The campaign is also being actively promoted on MMPC’s official social media
The TARALETS PINAS campaign highlights various provinces in the Philippines, showcasing their rich heritage and culture to entice Filipinos to embark on their own journeys.