The Bistro Group said Sunday it ended the year with 23 concepts and more than 180 stores nationwide.
It said in a statement that by keeping pace with the changing demands of the local market and enhancing customer experience, it increased its food and beverage footprint, opening multiple stores in major malls and free-standing venues in Metro Manila, Clark in Pampanga and Bacolod City.
“A people first environment is what we try to achieve. Customers come and go but our management and staff are in restaurants everyday,” said Jean Paul Manuud, president of The Bistro Group.
“Delivering top-notch food and service drives customer satisfaction. This, plus value for money and variety of cuisines are integral parts of the equation. Guests are more discerning nowadays because of the myriad choices at their fingertips. The key is to be the top choice when they make decisions as where to dine-in and what food to choose,” he said.
The group also announced the entry of new local and international brands in 2024. Opening in the first quarter is the Morton’s Steakhouse. Founded in Chicago in 1978, it has over 60 locations in the US and around the world.
Also launching in the first quarter is Fogo de Chão, an internationally-renowned restaurant founded in Southern Brazil in 1979. It elevates the centuries-old cooking technique of churrasco—the art of roasting high-quality cuts of meat over an open flame—into a cultural dining experience of discovery.
Its entry into the Philippine market reflects the next step in Fogo’s growth plans as the company accelerates expansion in domestic and international markets. The Bistro Group joins Fogo’s existing international franchise partners in Mexico and the Middle East.
Joining the line-up are homegrown restaurant concepts from Filipino, Chinese, Western to Mediterranean cuisines.
My South Hall at Conrad S’Maison that elevates the food hall dining experience will have a brand refresh with the introduction of new concepts including Sarap+ Bistro Filipino, Fratboys & Sons that serves burgers, wings and salads; Xi Nen Hotpot and the return of Wickd Milk Tea.
Also in the offing are the launch of Chinese restaurant/bar Red Lotus by Modern Shang and a new Mediterranean brand by Spanish Chef Alfredo Rodriguez of Bistronomia.
Founded in 1994, the Bistro Group is one of the Philippines’ most progressive restaurant chains that popularized the casual dining concept with the entry of TGIFridays in the country over 25 years ago. Its success led to the launch of other world-class brands such as Italianni’s, Denny’s, Buffalo Wild Wings, Texas Roadhouse, Randy’s Donuts and Hard Rock Café as well as Asian concepts like Watami, Modern Shang, Bulgogi Brothers and Fish & Co.
The company owns and operates Bistronomia, a collection of boutique Spanish/Mediterranean restaurants, Las Flores, Rambla, Tomatito, BCN by Las Flores and Rumba.