The recent Lacoste Watch Roadshow emerged as a dynamic celebration of the active lifestyle, introducing the latest timepieces in a vibrant setting.
Held in prominent Metro malls, including the Mall of Asia and the Podium, the event attracted a diverse audience, including VIPs, celebrities, and eager customers.
The atmosphere buzzed with energy, featuring indoor tennis and golf games that added an interactive element to the experience.
Notable personalities like actress and former national tennis player Maika Rivera, Luis Hontiveros, and Heaven Paralejo graced the Lacoste booths, infusing a touch of glamour into the occasion.
Attendees not only had the chance to explore the newest Lacoste fall collections but also participated in thrilling activities such as the tennis wall game and the golf putting challenge.
Customers who embraced the opportunity to acquire the latest Lacoste watches were generously rewarded with stylish Lacoste goodies, enhancing their overall experience.
The engagement didn’t end there; participants, whether through sharing experiences on social media or making a Lacoste watch purchase, found multiple ways to connect with the brand.
Judith Staples, Marketing Head for Fashion and Sports Division of Lucerne Group, expressed her excitement about the “Swinging Through Time” event, underscoring the joy it brought to sporty and fun-loving guests.
The interactive activities, including the tennis wall and mini golf course, allowed everyone to immerse themselves in the captivating world of Lacoste watches.
LACOSTE 12.12 MULTIFUNCTION
Stealing the spotlight among the new collections was the Lacoste 12.12 Multifunction, a modern reinterpretation of the classic timepiece.
Its light-reflecting aluminum-finish dial, presented in contemporary colorways, exuded sophistication.
Featuring a lightweight case crafted from nylon-infused resin and an embossed silicone strap, the watch offered a contemporary aesthetic.
The Lacoste 12.12 Multifunction went beyond style, incorporating day, date, and 24-hour sub eyes on its curved face, enhancing its functionality.
Feminine details, including metal hands with a subtle white color fill, stick indexes, and an applied metal signature crocodile, added a refined touch. The monochrome timepiece, available in deep burgundy, forest green, black, and white, complemented fall looks seamlessly.
The silicone strap, adorned with the brand’s signature petit piqué texture, provided a distinctive finishing touch to the watch’s design.
With a multifunction movement, TR90 (nylon-infused resin) case, curved dial with aluminum finish, 38mm dimensions, and 5 ATM water resistance, the Lacoste 12.12 Multifunction emerged as a versatile and stylish addition to the Lacoste watch collection. It perfectly embodied the brand’s commitment to innovation and elegance.