Several years ago, Piolo Pascual enticed the whole nation to try a new snack when he was seen in a TV commercial temptingly biting a pita wrap snack, which became a phenomenal food product.
A few days ago, the same product that Pascual loves to snack on is now here in TST, Hong Kong and local celebrities are loving it.
Game changer and food business innovator Gem L. Zeñarosa, the man behind the phenomenal pita wraps brand – Turks – proudly brought his food products to one of Asia’s top destinations, Tsim Tsa Tsui, Hong Kong (HK).
Tsim Tsa Tsui, dubbed as one of the busiest and best places where you can experience the full spectrum of Hong Kong, Turks found a new home here.
Some of the respected HK celebrities who took delight in trying Turks products were Jase & King from @C AllStar, artist Pinky Lo, Ka Kit from King Maker V, Malaysian singer Juztin Lan, Malaysian KOL Queenie, and the renowned baker Jimmy Osaka.
Zeñarosa knew that TST, HK would be the best place for its first branch in HK since TST is the cultural district of HK.
He added that there is a lot of great food and great restaurants, fast food, and even street foods in HK. “We are confident that a “specialty food concept” like Turks with excellent quality would capture the market of HK.”
“Our menu has been our pride making it No.1 in the Philippines amongst all the brands with the same concept. We want to carry the same menu as we expand. Because we believe it would capture the palate of customers in HK just how Filipinos enjoying our product.”
Turks, the Philippines’s unrivaled and top-selling pita wrap as it begins its Southeast Asian stride did a minor rebranding to imprint a more sophisticated brand recall. “Turks, going abroad, might carry a connotation that it is a Mediterranean food, which is not. Hence, we thought of creating a non-barrier brand, T.Co. — carrying the T logo of Turks. It is somewhat, on the higher end of Turks.”
After the opening of this first branch, Turks will open five more stores in different strategic locations in Hong Kong in 2024.
Next year, another branch of T.CO will open in Kowloon, HK, which is a strong indication of Zeñarosa’s commitment to becoming a global Filipino brand.
Zeñarosa continuously innovates his businesses and just last year he opened Turks first Drive Thru branch in White Plains in Quezon City. For more information visit http://www.turks.ph