Nexplay embraced influencer marketing and grew its creator network, working with some of the country’s biggest brands including Procter & Gamble, Unilever, Sharp and PepsiCo.
With a new focus on a tech-driven platform, Nexplay combines its expertise in developing KOLs and technology to promote the growth of micro, small and medium enterprises or MSMEs.
Nexplay announced it would label its entire creator network business as KOL-Lab. As a network, Nexplay has one of the most reputed pools of talents and creators in Southeast Asia. It has thousands of key opinion leaders with a total of 450 million followers across different social media platforms. Nexplay’s network reaps over 1 billion engagements on social media per month.
“The choice to relabel our creator business as KOL-Lab is a reflection of our company’s focus on influencer marketing and our dedication to growing the creator economy,” said Gabriel Benito, Nexplay’s co-founder and CEO.
Goldman Sachs said some 50 million content creators around the world could see up to 20-percent compound annual growth rate in the next five years primarily through direct brand deals—a keystone of Nexplay’s business.
Nexplay launches the KOL-Lab platform which eliminates the middleman and bridges the gap between micro influencers and brands through data-driven matchmaking, allowing KOLs to earn more, and MSMEs to discover new KOLs and engage them directly to work on their marketing campaigns.
KOL-Lab levels the playing field for both influencers and brands regardless of their follower count or business size. Through the KOL-Lab platform, brands and creators can collaborate directly in just a few clicks.
KOL-Lab allows creators with smaller but highly engaged audiences to be discovered by brands and monetize their content. The self-serve platform allows small businesses to have direct access to thousands of creators, offering the opportunity to find the right brand ambassadors within their budget.
Drawing its roots from the success of the Nexplay Creator Network, KOL-Lab Premium aims to ensure a seamless continuation of the exceptional service that Nexplay clients have grown accustomed to.
It caters to brands with larger budgets, offering invaluable support in campaign strategy, execution, and meticulous analytics—essentially granting brands the VIP treatment they deserve.
“At Nexplay and KOL-Lab, our mission is to deliver the right solutions to our customers through our innovative products and services to build their brands and drive meaningful results,” said Benito.
“We have set industry standards that clients have come to trust. KOL-Lab Premium not only maintains this legacy but expands our service offeringh, creating fresh avenues of opportunity for micro-influencers and MSMEs,” he said.