Leading soy sauce brand Silver Swan, iconic vinegar brand Datu Puti, and innovative sauces brand UFC continue its streak of being among the most chosen brands in the Philippines, according to the 2022 Brand Footprint report by data and insights company Kantar.
Since 2019, NutriAsia brands have consistently ranked in the annual report that uses Consumer Reach Points (CRP) to measure shoppers’ preferences, looking specifically at the frequency and penetration of a brand in Filipino households.
“As Filipinos start to fully embrace the post-pandemic life, we are seeing a shift in shopping behaviors. Customers are once again placing a premium on products that meet their everyday needs, overlooking high prices so as long it continues to deliver value. More than being local favorites, we commend Silver Swan, Datu Puti, and UFC for continuing to deliver on their value proposition which has allowed them to maintain a strong and consistent presence in Filipino households,” said Kantar Philippines client manager Bea Coronol.
With only 50 names on the list, Silver Swan placed 2nd in the Most Chosen Food brand category and 4th in Most Chosen FMCG (fast moving consumer goods) brand category with a CRP of 585, a 2 percent increase from the previous year. Datu Puti, on the other hand, placed 4th on the Most Chosen Food Brand and 10th on the Most Chosen FMCG, seeing a 1 percent increase from last year with a CRP of 406. UFC was ranked 12th in the Most Chosen Food brands category with a CRP of 112, up 4 percent from 2021.
Passed on through generations of Filipino families, Silver Swan Soy Sauce has been a trusted name in everyday condiments. Silver Swan also offers a wide range of other condiments and food products under the brand like vinegar, fish sauce, salted black beans, chili sauce, hot sauce, oyster sauce, Worcestershire sauce, and Wow Sarap Seasoning Granules.
Datu Puti is the pioneer vinegar brand in the country, while UFC Banana Catsup is the number one catsup in the Philippines lauded for its versatility and ability to complement a wide variety of dishes.
All three brands are housed under NutriAsia, the Philippines’ top manufacturer of condiments and sauces.