Bona Vita continues to make wonders through its freshly-brewed partnership with showbiz icon, the Diamond Star Maricel Soriano, to be the brand’s newest ambassador.
“It is a privilege and honor to have [partnered] with the one and only Diamond Star, Ms. Mariel Soriano. Her elegance, simplicity, and classy image make her standout among the crowd. Therefore, she is perfect to be the new Bona Vita star,” Bona Vita Chief Executive Officer Jethro Cerezo stated.
Her stellar reputation bears her role as the coffee’s brand ambassador in stirring brand awareness, maintaining a positive image by mirroring the brand’s core values and representing the brand’s characteristics—classy, healthy, and quality.
Her timeless career recognitions and contributions to the Philippines’ entertainment industry have also been a relatable moment with the Cerezos that reminds them of Bona Vita’s emerging and dynamic journey.
“[This] partnership with Ms. Maricel is undoubtedly our perfect mix. Her career has proved nothing but success to us and there is no doubt that it will also be the same for Bona Vita,” Cerezo added.
Having the Diamond Star on board is a huge milestone that shows how much Bona Vita has grown since it was established. The company has been reaching target goals that helped expand the team, provided better compensation to employees, and built great rapport with business partners. The family plans to increase their marketing initiatives with bigger advertisement investments across different platforms to complement their boosting online sales performance.
“After seven years of hard work, dedication, and prayer, the brand ascends up the ladder. By the grace of God, Bona Vita is now #1 in various e-commerce shopping sites in the Philippines,” said Chief Operations Officer Edgar Cerezo.
Even the Diamond Star herself is an avid consumer of Bona Vita Coffee and a supporter of the company’s mission and vision. With her own Bona Vita experience, she emphasizes the importance of prioritizing one’s health–making Bona Vita Coffee a perfect companion in achieving better health.
The love that people continue to show for Bona Vita’s ready-to-drink products are available online at www.bonavita.ph and via Shopee, Lazada and TikTok Shop.