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Thursday, May 2, 2024

Johnson’s unveils #HealthyBabySkinPromise

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Motherhood is an extraordinary journey – one that is teeming with both boundless joy and formidable challenges, particularly during those initial days of the newborn stage.

It’s a period where the elation of welcoming a new life into the world intertwines with the demands of sleepless nights, constant care, and the steep learning curve that comes with nurturing a seemingly fragile, little being.

Johnson’s Baby, as the pioneer when it comes to all things mom-and-baby, understands the concerns moms face in ensuring their baby’s comfort and well-being.

The #HealthyBabySkinPromise is a heartfelt pledge by Johnson’s Baby to prioritize the health and comfort of newborns by offering innovative products and expert advice to parents– both experienced and new alike.

(From left) Mich Masungsong, senior brand manager for Baby Care; celebrity mombassador Bianca Gonzalez; Claire Khadka, marketing manager for Baby Care; and Isabel Lacson-Ruiz, senior marketing manager for Baby Care

“The #HealthyBabySkinPromise embodies our commitment to creating a world where every baby enjoys the best care possible. Our Johnson’s Baby Milk+Rice line of products is designed to be safe yet effective for newborns, and we hope that these products continue to be a trusted companion for parents, offering the love and care that every newborn and their skin deserves,” said Claire Khadka, marketing manager for Johnson’s Baby.

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Johnson’s promise arises from the understanding that a baby’s skin deserves the utmost care, especially in its earliest days. For mothers, especially those with newborns, fulfilling this promise is on top of every mom’s priority.

As part of Johnson’s #HealthyBabySkinPromise, the brand participated in this year’s Edamama Family Expo 2023, the Philippines’ biggest shopping and learning event for families.

Johnson’s Baby held a special segment featuring celebrity mombassador Bianca Gonzalez and dermatologist Dr. Ayees Mendoza, who both shared their expert advice to help moms of newborns.

The program reinforced the suitability of the Johnson’s Baby Milk+Rice range on newborns’ developing skin, highlighting its safe and gentle ingredients. The Johnson’s Milk+Rice Bath and Lotion is packed with milk proteins and rice extracts, two natural ingredients known to lock in moisture and protect baby’s natural skin barrier.

The new Johnson’s Milk+Rice Baby Cream, which is designed to protect baby’s face, elbows, knees from dry spots for up to 24 hours with regular use,

“From the moment my two girls were born, as every mom would, I always wanted to give them my best. For me, this includes the best care for their growing skin and hair. I am so lucky to have had Johnson’s Baby as part of my two girls’ daily routines from Day 1 and from their first bath. I am witness to how real the Johnson’s #HealthyBabySkinPromise is because of how I have seen Lucia and Carmen’s skin moisturized and protected through their different ages and stages,” Gonzalez said.

“As a dermatologist, I am delighted to see and be involved in efforts in educating moms on the well-being of baby skin and how they can best support this especially during the newborn stage,” Mendoza added.

(For more information on how moms can give the best care for their baby’s developing skin from first bath,  visit the Facebook (https://www.facebook.com/JohnsonsBabyPhilippines), Instagram (instagram.com/johnsonsbabyph), and TikTok (tiktok.com/@johnsonsbabyph) accounts of Johnson’s Baby. Johnson’s Baby products can be purchased on the Edamama mobile app and online websites.)

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