New York serves as the eternal muse for DKNY, inspiring its Fall 2023 DKNY For You campaign. This dynamic city, with its iconic streets, ever-flowing culture, and vibrant individuality, forms the backdrop for an exploration of unique perspectives.
The campaign, featuring Amelia Gray Hamlin, Christian Combs, and a diverse cast connected to the city, captures the essence of New York’s attitude.
Photographed by Dan Martensen and styled by Alastair McKimm, the campaign showcases a collection that epitomizes urban dressing. Renewed classics, streamlined silhouettes, and a focused tonal palette define the core of the collection.
Key looks include elevated faux leather dresses with edgy metal accents, textural outerwear, polished varsity jackets, and sharp satin suits. Each piece is a statement of style, meant to accompany various New York experiences, from Harlem’s Apollo Theater to a chess game in the square or a quiet moment on a park bench.
DKNY For You invites people to embrace the influence of the streets, offering the chance to showcase different DKNY looks from day to night. The campaign will be widely promoted through digital, premium outdoor, and social/influencer partnerships in the US and key international markets. The Fall 2023 collection became available globally on August 22 on DKNY.com and select retailers.