South Korea’s prestigious and start-studded Asia Artist Awards is happening in the Philippines for the first time and three K-pop stars will be the emcees.
Host and Korean media outlet Star News revealed that Sung Han-bin of boy band Zerobaseone, IVE’s Jang Wonyoung, and Kang Daniel will be the emcees for the awarding ceremony that will be held on December 14 at the Philippine Arena in Bulacan.
Known for bringing South Korea’s brightest stars, Pulp Live World Chief Operating Officer Happee Sy-Go told the Manila Standard Entertainment on August 31 that this year’s awards night will be attended by the biggest names in the industry.
“Big names from both the K-pop world and K-drama world will be there to grace the evening,” Sy-Go stated.
Meanwhile, on Saturday, StarNews, the host of the annual event, confirmed it as it unveiled the first lineup of Korean artists who will be gracing the awarding ceremony.
Girl groups such as NewJeans, Le Sserafim, and NMIXX will be joined by Korean boy groups BoyNextDoor, and Zerobaseone.
Sy-Go added, “We’ll be announcing lineups in the coming days.”
Last year, the awarding ceremony was held at the Nippon Gaishi Hall in Nagoya, Japan, which was attended by 2PM’s Lee Junho, Kim Seon-ho, Han So-hee, Seo In-guk, Park Min-young, NewJeans, Stray Kids, and Seventeen.
Described as the “festival of a different class,” AAA is known as a celebration of the artistry of Asian personalities in the entertainment industry.
Founded by Money Today, StarNews Korea, and MTN, the awards night has been recognizing Asian artists in the fields of music, film, and television since 2016.
Sy-Go revealed in an interview that the event is expected to “run for about seven hours.”
She later shared that Filipino Hallyu fans can expect to “experience the best of Korea in one night.”
“It’s like being in the middle of a party where all your idols are,” she added.
This year’s AAA is presented by Star News and will be co-hosted by the Asia Artist Awards Organizing Committee, TONZ Entertainment, and Pulp Live World.