This season, Hugo takes its 2022 brand refresh with the #HugoYourWay motto to the next level, blending sound, style, and self-expression. In the upcoming Fall/Winter, Hugo makes a splash in the music world, training the spotlight on talents like Bella Poarch.
The Fil-Am music artist and online personality takes the lead in the campaign, Hugo x Bella Poarch, an upcoming capsule collection that aims to strengthen the brand’s #HugoYourWay mantra by fusing music’s energy with personal style.
The brand’s social media campaign on Instagram, TikTok, and YouTube aligns with the music-themed message. Global talents like Chase Hudson and Chiara Hovland will share IG and TikTok content featuring FW23 campaign denim looks, synced with an upbeat campaign video.
The Fall/Winter 2023 collection showcases youthful textures, fabrics, and styles within the recognizable Hugo design codes. The iconic logo stands out on statement pieces and accessories, while bold pieces in red and black tie-dye, metallic trims on handbags, and retro graphics embody the brand’s spirit of rawness and rebellion. Unexpected colors like indigo blue and lavender add depth to the classic black, white, and red brand palette.
The Hugo Fall/Winter 2023 campaign pulses with energy, transcending fashion with the power of music. Set to “Body Wan Shake” by Freq Motif x Magugu, the campaign, photographed by Stuart Winecoff and directed by Trey Laird, ignites creativity and magnetism.
Worldwide Hugo stores will reflect this bold vibe in displays and merchandising. The campaign launches on hugo.com, showcasing key looks. In the Philippines, Hugo is exclusively available at Power Plant Mall through Stores Specialists, Inc.