L’Oréal Groupe, in partnership with PCX, a registered producer responsibility organization (PRO), announced its commitment to recover, sort and recycle plastic equivalent to 100 percent of its yearly plastic footprint volume starting in 2023, going beyond the 20 percent recovery target mandated by the local government.
In line with its sustainability commitments under the L’Oréal for the Future program, L’oreal Group fully supports the Extended Producer Responsibility (EPR) Act of 2022, a law governing the practical approach on efficient waste management, waste reduction and development of environment-friendly packaging.
The law incorporates the the responsibility of the producer throughout the products lifecycle and promotes sustainable consumption and principles of a circular economy.
“L’Oréal is committed to promoting a circular economy. Our focus is to create products that reflect this aspiration – from the design to the post-use of our products. To amplify this vision, the Group has committed to ensuring that 100 percent of the plastics used in L’Oréal’s product packaging will come from recycled or bio-based sources by 2030. As we work hard to achieve this goal, we share our full support and commitment to the implementation of the EPR Act as an effective way to reduce our impact,” said L’Oreal Group Philippines managing director Yannick Raynaud.
PCX founder and executive chairperson Nanette Medved-Po said the Philippine government’s efforts to address the issue on plastics, its uses and management, inspire civic groups and companies to do their part to manage plastic utilization and recycling.
“Tackling plastic waste is an important issue, and we’re pleased that L’Oréal has gone above and beyond requirements to address the plastic pollution challenge in the Philippines with urgency,” she added.
A World Bank report revealed that the Philippines generates 2.7 million metric tons of plastic waste annually and 20 percent of plastic wastes are leaked into the ocean. L’Oréal and PCX agreed that finding is a critical environmental challenge that needs to be addressed through a collective effort.