Following its successful headline performance at the Lollapalooza music festival in Chicago on August 5, luxury fashion brand Dior has chosen the members of Korean boy group Tomorrow X Together as its latest brand ambassadors.
During their performances at the music festival, the group was seen donning custom-designed Dior outfits, specially created by Dior’s Artistic Director Kim Jones. These outfits served as a teaser for the official announcement, declaring TXT members as the newest additions to the roster of global endorsers for the brand.
Kim Jones also praised the group, describing them as perfect ambassadors for Dior. He stated, “They possess a remarkable attitude and style, and their custom stage outfits enhance their overall appearance.”
Meanwhile, TXT’s leader, Soobin, expressed the group’s gratitude to the brand, saying, “Our headline performance at Lollapalooza marked a significant milestone in our career. Collaborating with Dior on that stage was a true honor. As we move forward, we aim to showcase Tomorrow X Together’s versatility through this exciting partnership.”
Currently, the quintet is embarking on their ‘ACT: Sweet Mirage’ tour and is set to visit the Philippines to meet their Filipino MOAs on August 13 at the Philippine Arena. The concert is presented by Live Nation.