Thai superstar Win Metawin has become the new face of Coca-Cola, as the beverage company named him its first brand ambassador for the ASEAN region.
Coca-Cola shared the exciting news on social media, promising to bring a lot of content featuring the Enigma actor.
In the post, Win was pictured holding a bottle of Coca-Cola Zero Sugar while wearing an apron with the Coca-Cola logo, hinting that he has something big in store for his fans. The company wrote, “Surprise! Win Metawin is bringing his recipe for magic to you soon. Stay tuned for more #RecipeForMagic.”
A self-professed foodie, Win will collaborate with Coca-Cola to unveil his own ‘Recipe for Magic’ to fans and the larger community through various engaging activities, which include an online film, various social media activations and interactions, and a variety of media engagements.
Win also expressed his excitement about working with the iconic brand, saying, “I’m excited to share that I will be making some magical moments with all of you very, very soon as the new ASEAN Brand Ambassador for this iconic brand that we all love. Stay tuned for my #RecipeForMagic with [Coca-Cola]!”
Win will be the face of the ‘A Recipe for Magic’ campaign for the Southeast Asian region that will showcase Win’s infectious charm across the Philippines, Thailand, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore.
“We are very excited to welcome Win Metawin to our Coca-Cola family. Throughout his career, Win has seen first-hand how moments become magical when people come together. With our shared love for food and the human connection, we look forward to sharing his own recipe for magic with his loved ones across the region,” said Baron Magtanong, Marketing Manager, Coca-Cola.
The Coca-Cola ‘A Recipe for Magic’ campaign aims to bring people together while creating memorable and magical moments through dining experiences.
On the other hand, Win shared that family meals are always important to him.
“Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table. It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me,” stated Win.
The 24-year-old actor, whose real name is Metawin Opas-iamkajorn, gained popularity through his roles in the hit BL series, 2gether The Series, as Tine, and in the Thai adaptation of F4 Thailand, as Kavin, alongside fellow actor Bright Vachirawit.
Recently, it was announced that Win would be starring alongside Filipina actress Janella Salvador in Under Parallel Skies, a project helmed by award-winning director Sigrid Bernardo.