After the Philippine Amusement and Gaming Corp. celebrated its anniversary, the agency revealed its new logo, which received negative feedback from internet users. The term ‘Pagcor’ quickly trended on Wednesday morning as netizens criticized the logo, claiming it resembled the logo of a gasoline brand and a local noodle brand.
The online community grew even more outraged upon learning about the cost of creating the logo, which amounted to P3,035,714.28. The project was awarded to Francisco Diplon of Printplus Graphic Services through a bidding process.
On Tuesday, Pagcor Chairperson and Chief Executive Officer Alejandro Tengco shared that the new logo is incorporated with the symbol of fire to represent “energy, inspiration, passion, and transformation” symbolizing the “flame that ignites change and drives progress.”
“The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” Tengco said during his speech.
Despite the thorough explanations provided, netizens couldn’t help but continue to draw comparisons between the new Pagcor logo and the logos of ‘Lucky Me’ and ‘Petron’. One netizen expressed disbelief, saying, “No way Pagcor just chose a logo that’s so similar to Lucky Me’s logo. Don’t tell us this cost a huge sum of money. The ‘designer’ doesn’t even seem to grasp basic color theory and how blue and red relate to gaming and amusement, resorting to a gradient instead.”
Another netizen questioned, “Why did they steal the design from Petron, Pagcor?” In a post, someone sarcastically remarked, “Three million pesos for a quotation, and this is the result? Even Canva would be ashamed of you.”