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Saturday, April 27, 2024

Art meets philanthropy

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Initiative brings together the beauty of Michelangelo’s masterpieces and a noble cause

From left: Globe’s Yoly Crisanto with Sabrina Co, Founder and creative director of ATIN Global Inc.; Martin Biallas, CEO, SEE Global; Marlon Chen, Manila Symphony Orchestra Conductor; and Dr. Christie Monina Nalupta

Michelangelo’s Sistine Chapel: The Exhibition is on view until September 30 at the Estancia Mall, Capitol Commons, Pasig City. This internationally acclaimed exhibition, which has toured major cities worldwide, provides a unique opportunity to experience some of the greatest artistic creations up close and in a never-before-seen perspective.

Globe has joined ATIN Global and SEE Global Entertainment in introducing Michelangelo’s Sistine Chapel: The Exhibition” to the Philippines and Southeast Asia, using the transformative power of art to battle hunger.

This initiative brings together the beauty of Michelangelo’s masterpieces with a noble cause – feeding the hungry and providing livelihood programs to uplift lives. It comes at a time when an estimated 13.5 million Filipinos continue to grapple with daily sustenance amid persisting challenges such as unemployment and the high cost of basic goods.

To support the cause, a portion of proceeds from every ticket sold will go to the Hapag Movement, a program spearheaded by Globe that leverages technology and brings together an ecosystem of partners to address hunger and unemployment through supplemental feeding and livelihood programs.

Together with Hapag Movement mobilization partners Ayala Foundation, Caritas Philippines, Tzu Chi Foundation Philippines, World Vision Philippines, and Scholars of Sustenance, Globe aims to address involuntary hunger among 100,000 families in four years to create social impact at scale.

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Discover the hidden stories behind Michelangelo’s Sistine Chapel frescoes by downloading the “Michelangelo’s Sistine Chapel” app complete with audio guides about each work

“At the Globe Group, we believe that great art, especially this one, should be shared with everyone, particularly with our kababayans. We understand that not all of us can afford to visit Rome so this is one of the best ways of doing it,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at the Globe Group.

A first in Southeast Asia, Michelangelo’s ‘Sistine Chapel : The Exhibition’ travels to the Philippines to present iconic art pieces in never-before-seen format

“We are grateful to have Globe as a partner for this landmark cultural event in the Philippines. Through this partnership, not only are we bringing historic art to Filipinos, we are also able to spread awareness about involuntary hunger and encourage our patrons to help,” said Sabrina Co, Founder and Creative Director of ATIN Global Inc.

The exhibition promises to captivate art enthusiasts, historians, students, and travel enthusiasts alike. Visitors can expect a one-of-a-kind showcase featuring 34 iconic frescoes by Michelangelo, including masterpieces like The Last Judgment and The Creation of Adam.

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