G STUDIO and G Productions are the new “babies” of celebrity couple Sarah Geronimo and Matteo Guidicelli. Amidst the pandemic, G Productions was born out of their own home video shoots.
Initially a humorous idea, the couple decided to take it seriously and established the production company. G Productions has since collaborated with Viva, co-producing projects such as Sarah’s music videos and concerts.
In an upcoming concert on July 7 at the Araneta Coliseum, G Productions proudly mounts the pop queen’s show with Bamboo. According to Sarah, Viva’s boss, Vic del Rosario, expressed great pride in their collaboration, acknowledging their presence in the industry.
“Sarah is the president of G Productions,” Matteo said during a Sun Life event where his wife was introduced as the insurance company’s newest ambassador.
“I truly encourage her. She has creative control to do what she wants. I want to make her feel empowered to pursue her desires and I’m just here to support her. The creative decisions are all hers; I’m just the support system,” he went on.
Meanwhile, Sarah’s passion lies in collaborations, evident in her new songs that feature emerging artists. She actively advocates for promoting Filipino talents. On the other hand, G Studios serves as the venue for Sarah’s recordings and shoots. Additionally, it will be available to other artists seeking a space for their creative endeavors.
“When I hear certain music offered to me, but meron akong mai-isip na certain artist na parang mas bagay. So, I told my husband, ‘Love, it will be nice that in the future, we can – not just manage – also get involved in the production, whatever project that is,” Sarah stated.
Matteo reveals that G Studios will open its doors in Alabang at the end of July. He commends his wife’s business acumen, noting that she has a natural inclination toward entrepreneurship. He remains steadfast in his supportive role.
Sarah adds that Alabang lacks a studio, and with many friends residing in the area, G Studios will be a valuable resource for them.
Understanding the business side of her career is essential for Sarah. She emphasizes the importance of financial knowledge, hoping that artists can enrich their art by gaining a comprehensive understanding of the industry.
Matteo echoes this sentiment, stating that they prefer to keep their passion projects within a small, trusted circle – primarily their family.
As a couple, Sarah and Matteo prioritize more than just work. They find joy in bonding and cherish the time spent together. They share their love for traveling and indulging in good food, prioritizing experiences and memories over material possessions.
Meanwhile, as the face of “Partner for Life,” together with her husband, Sarah emphasizes the importance of having someone who will help us achieve our financial goals, live a healthier life, and be the best version of ourselves.
A series of digital and on-ground activities will also be mounted to further amplify the campaign and encourage more Filipinos to secure the future of their loved ones.
“I’m happy and thankful to be part of the Sun Life family,” Sarah said.
Apart from Sarah and Matteo, Sun Life has Piolo Pascual and Donny Pangilinan as Clients and advocates of financial literacy and health and wellness.