After the launch of ‘Love the Philippines’ as the country’s latest tourism campaign, the Department of Tourism continued to receive flak from social media users who claim that the campaign video used to attract travelers to visit the Philippines contained stock video clips.
The video allegedly incorporated footage from various countries such as Thailand, Indonesia, Switzerland, and the United Arab Emirates, which were obtained from the stock footage website Storyblocks, instead of being authentic footage shot in the Philippines.
Meanwhile, DOT Secretary Christina Frasco said that they were now looking into the alleged use of stock footage in the new tourism video campaign.
“As one of the many other forthcoming components of the launch of the enhanced tourism campaign, the DOT’s contracted agency, DDB Philippines, prepared and published an audio-visual presentation which has recently been the subject of scrutiny on the alleged use of non-original shots in certain parts of the AVP,” said the Tourism secretary.
“The DOT is currently conducting an exhaustive investigation to determine the veracity of, and to gather the full faculty of facts on, these allegations,” she added.
‘Love the Philippines’ was revealed as the Philippines’ newest tourism campaign last June 27 replacing the 11-year-old slogan ‘It’s More Fun in the Philippines’.