The world-famous brew San Miguel Pale Pilsen has been a part of Filipino culture for more than a hundred years. It continues to bring friends and family together over a bottle of beer, and has been instrumental in bringing trends and talents that resonate with the times.
In keeping with the brand’s tradition of serving nothing but the best, San Miguel Pale Pilsen partners with a similarly iconic figure — actor, director, and film producer Coco Martin.
“Honestly, sobrang humbled and proud ko talaga kasi pag sinabing San Miguel Pale Pilsen napaka-iconic ng lahat ng nagdadala ng brand na ito,” the actor shared.
Widely regarded as the country’s “Ultimate Superstar,” Coco’s work has earned him numerous awards and box-office hits. Having been in the industry for over two decades, he is considered the most awarded actor of his generation and one of the top-earning actors of the last ten years. In 2011, during the 34th Gawad Urian Awards, Coco received the recognition of “Actor of the Decade” for his enduring and outstanding works.
Coco credits his achievements to his ability to persevere and stay dedicated in pursuing his passion. “Ang pinakaimportante sa akin ay hard work. Ang gusto ko, mula sa pinakamababa hanggang sa taas, tatrabahuhin ko. Pagsisikapan ko ‘yan dahil importante sa akin ang kalidad ng trabaho,” Coco expressed.
This drive to succeed and to continue producing exceptional work is what makes him the ideal face of San Miguel Pale Pilsen, a brand that is known worldwide for its enduring quality and excellence.
“Yan ang katangian na nakikita kong meron sa San Miguel Pale Pilsen, ‘yung kalidad na maipagmamalaki natin noon hanggang ngayon. Kahit ilaban pa ‘yan sa ibang bansa,” Coco enthused.
Through the partnership, Coco stars in his first television commercial with the brand. The material revolves around the title “Batang San Miguel,” a tag that generations of San Miguel Pale Pilsen drinkers can easily relate with. The campaign highlights the brand’s influence on people from all walks of life.
“Ito na ‘yung nakamulatan ko. Bata palang ako, sa mga lolo at sa tatay ko pa lang, everytime na may okasyon, may kasiyahan, o bonding ng pamilya, may San Miguel Pale Pilsen. Parte na ‘yan ng kulturang Pilipino. Kaya nga sabi natin, sarap laging kasama,” Coco recalled.
Catch Coco Martin in his new San Miguel Pale Pilsen TV Commercial “Batang San Miguel.”