Smart Communications Inc. said it registered 46.9 million users as of June 13, accounting for 71 percent of its total subscriber base.
Smart president and chief executive Alfredo Panlilio said collaborations with the government in coming up with the landmark law’s implementing rules and regulations and the company’s focus on customer experience on its SIM registration platform proved vital in its campaign.
“We made sure that Smart’s SIM registration customer experience would be seamless. It was important for us to understand the customer journey and make it as convenient to our customers as possible,” Panlilio said.
Smart also actively worked with national agencies and local government units to deploy thousands of assisted SIM registration booths across the country, particularly in remote, far-flung municipalities to help seniors, persons with disabilities and those still using non-data phones to register their SIM.
Panlilio said Smart’s award-winning “Mag-SIM Reg Para Hindi SIM Dead” campaign helped push Smart and TNT subscribers to register their SIMs.
“We also invested heavily on a customer education campaign. The series really caught the attention of our customers and was positively accepted by the market,” he said.
One of the videos in the campaign, “Tattoo” by Smart’s value mobile brand TNT, was recently recognized as Best TV material by Bestads, the world’s best global ad industry website, after going viral and racking up millions of views, drawing praises for its wit and creativity.
The first Filipino video to top the Bestads list within the past three years, “Tattoo,” is one of three videos aimed at encouraging Smart and TNT subscribers to register their SIMs to avoid permanent SIM deactivation and all its hassles.
Smart said with the recent announcement of the deadline extension of the SIM Registration Act, it continues to encourage subscribers to register their SIMs before July 25, 2023.