The Independence Day celebration at SM Supermalls in Bulacan proved that not even heavy rain could dampen the spirit of patriotism and unity. Despite the downpour, SM Malls in Marilao, Pulilan, and Baliwag showcased vibrant and unforgettable events, brimming with unique flag-raising ceremonies, captivating performances, and trade fairs.
In Marilao, SM became a vibrant hub for the community as the Local Government of the town and members of the Philippine National Police (PNP), Bureau of Jail Management and Penology (BJMP), and Bureau of Fire Protection (BFP) gathered to honor the Nation’s Independence Day. Approximately 600 individuals gathered to participate in the flag ceremony held at SM City Marilao.
Following the ceremonial tribute, the mall transformed into a vibrant stage with numerous cultural performances captivating the audience. Among the highlights of the program was the soul-stirring performance by Bulacan Concertante. Adding a modern twist to the celebration, FCPC Baliktanaw dancers took center stage, donning vibrant costumes that mirrored the colors of the national flag. Their dynamic moves celebrated the diversity and progress of the Philippines, embodying the country’s modern spirit while paying homage to its rich cultural heritage.
The Independence Day celebration at SM City Marilao not only features remarkable performances but also includes the KKK Independence Trade and Food Fair at the event center. In collaboration with the Marilao Local Government, 64 homegrown Micro, small, and medium enterprises (MSMEs) participated in the Trade and Food Fair. This unique exhibit showcased Marilao’s best products in fashion, food and beverage, home decor, and many more.
SM City Baliwag and SM Center Pulilan likewise dedicated a series of meaningful programs and presentations to celebrate the Nation’s Independence Day.
SM City Baliwag kicked off its Independence Day celebration with a cultural presentation by the BulSU Saring Himig Chorale. The lively performance was followed by an impressive military march and a tactical demonstration by the Philippine Army. As a culmination of the celebration, an exhibit showcasing the military arsenal and community projects of the Philippine Army was set up at the mall expansion. This provides shoppers with an up-close look at the military’s efforts and prowess.
Meanwhile, SM Center Pulilan ignited the spirit of Independence Day through captivating performances by local artists from Daloy Kolektibo. The artists mesmerized the audience with their talent and dedication to promoting local culture.
Emphasizing the importance of supporting local businesses and promoting Pinoy Pride, both SM City Baliwag and SM Center Pulilan encouraged shoppers to explore the Pinoypreneur Bazaar, which features a wide array of products from homegrown brands in the province. SM Center Pulilan showcased Pulilan Handicraft, Lheihon’s Homemade Food Products, Dan & Espie Scent & Souvenirs, and Lito Rey Boneless Tinapang Bangus, while SM City Baliwag exhibited local treats such as Sweet Escakes, Soy Yummy, and Ice Sramble ni Momshie Sarah.