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Saturday, April 13, 2024

Bank marketers group seeks stronger tieup with BSP

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The Bank Marketing Association of the Philippines wants a stronger partnership with the Bangko Sentral ng Pilipinas in 2023 in the areas of financial education and cybersecurity.

BMAP, with 46 member banks and associate members, was formed in February 1974 and duly registered with the Securities and Exchange Commission as a non-stock, non-profit organization. The group aims to upgrade the practice of bank marketing in the country.

BMAP board. The Bank Marketing Association of the Philippines 2023 officers and board of directors meet with the Bangko Sentral ng Pilipinas Governor Felipe Medalla (seated, fifth from left) for their oath taking and courtesy call at the Executive Business Center of BSP Complex in Manila. With Medalla are (seated, from left) BSP assistant governor Lyn Javier, BMAP director for programs Judith Songlingco of Philippine Business Bank, director for membership Janette Abad Santos of Robinson’s Bank, president Mai Gacilo-Sangalang of Standard Chartered Bank, vice president Eric Montelibano of CityState Savings Bank, secretary Edelyn Castro of Maybank, director for publicity and digital marketing Tanya Ansaldo-Deakin of Security Bank, director and election chair Maria Luz Javier of Avanza Inc. and BSP senior assistant governor Edna Villa.

It said in a statement Thursday its new set of officers met rwith BSP officials led by Governor Felipe Medalla. BMAP shared its plans and ongoing programs and assured the BSP of its continuing support to strengthen and promote the industry welfare and interests of the banking public.

Areas of collaboration were also discussed to further strengthen their long-standing partnership.

BMAP and BSP jointly promote financial education and inclusion among Filipinos through various programs such as BSP Annual Financial Education Expo, Cyberfraud Information Campaign and Banking On Your Future, among others.

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The Bank Marketing Awards, a key BMAP initiative which is now in its fourth year, aims to improve bank marketing and communication practices by recognizing outstanding brand and marketing initiatives.

The BSP, BMAP and the Bankers Association of the Philippines have been working together to raise awareness on cybersecurity and educate the banking public on cyber threats and online scams amid the rise in digital transactions.

The joint cyberhygiene information campaign, Check-Protect-Report, underscores that cyber security is a shared responsibility among financial regulators, industry participants and banking consumers.

Some of BMAP’s objectives, among others, are to develop, support and implement educational programs so that those engaged in bank marketing may advance their professional skills and abilities; implement training programs to promote the marketing discipline among bank personnel at all levels; and devise and implement methods to determine and satisfy public needs and improve relations with the public served by banking institutions.

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